1. About You & Your Business

The basics so we can stay in touch.

Your name *

Business name *

Best email *

Best phone

Current website address

Social media links (Facebook, Instagram, TikTok, etc.)

In one or two sentences, what does your business do?

2. Your Goals

What a win looks like for you.

What is the single most important result you want from a new or improved website? *

If this project is a big success 6 months from now, what has changed for your business?

Do you have a monthly revenue or sales target you would love to hit?

How soon would you like the new site live?

3. Where Things Stand Today

Your best estimate is perfect. No need to be exact.

Roughly how many website visitors per month?

Roughly how many sales or orders per month?

Average order value (typical amount per sale)?

How big is your email or text list?

What are your best selling products right now?

Where does most of your traffic come from today?

Do you have website analytics installed (for example Google Analytics or Shopify reports)?

Yes No Not sure

4. Products & How You Sell

What you sell and how it reaches customers.

Roughly how many products do you sell?

Do you sell affiliate products, or earn commissions promoting other brands? If so, which ones?

Who ships and fulfills your orders (you, the brand, a warehouse)?

Are there products or brands you want to add but have not yet?

5. Your Customers & Competition

Who you serve and who you are up against.

Describe your ideal customer (age, lifestyle, what they care about).

What makes you different from other shops selling similar products?

List 2 or 3 competitors or businesses you admire (with links if you have them).

6. Brand Look & Feel

So the design feels like you.

Do you have a logo and brand colors? If so, what are they?

How should the site feel?

Share any websites whose look you love (with links).

Do you have professional product photos, or do we need new images?

I have good photos Some, but need more We need all new images

7. Marketing & Promotion

How you currently get the word out.

What marketing are you doing right now (social posts, email, ads, events)?

Who handles your marketing today?

Do you have a monthly budget for marketing or ads?

Do you send regular emails or texts to customers? How often?

8. Tech, Budget & Logistics

The practical details.

What platform is your site built on now (for example Shopify, Wix, WordPress)?

What tools do you use for email, booking, payments, or chat?

Who owns the domain name and login details?

What is your budget range for this project?

Who makes the final decision on this project?

Anything else you want me to know?

Thank you. Your email app should now be open with your answers ready to send. Just press send.

Your answers are sent privately and used only to plan your website project.

Let's Build a Website That Sells